Insights / Google BigQuery

With Launchpad, you can effortlessly extract data from Salesforce, transform it according to your specific requirements, and load it directly into your preferred destination....

An easy solution to access your GA 4 historic data through the API and load it into your Google BigQuery....

By looking at patterns, user behaviors, and trends from historical data, machine learning models can make accurate predictions about future outcomes....

Those with a finger on the pulse of the latest tools and trends in data and analytics are usually the ones to get ahead....

We have some resolutions that will save you both time and money and if you can always keep these best practices in mind, you'll be well on your way to optimizing your analytics stack....

With the holiday season in full swing, we knew you would be interested in seeing our Google Analytics 4 (GA4) wish list, after all it has been an interesting year of GA change....

We take a look at sharding and partitioning in BigQuery as data management strategies and scenarios where sharding can prove to be more advantageous....

How to export data to BigQuery, combine it with other datasets, manipulate it to uncover new insights, and connect it to visualization and business intelligence apps....

We've outlined four scenarios that can result in elevated BigQuery costs as well as our approach to minimizing them....

Google recently announced that they are beginning to deprecate the offline reporting feature in Google Campaign Manager. What other options do we have?...